Nothing could be more important for increasing your car sales more than your online inventory photos. Your car photos either turn your lead into a customer or get them bouncing from your website heading to your competitor. Thus, as a car dealer, you need to focus on your online car inventory, invest in it, and it will be rewarding. Make sure to bookmark this 3 minutes reading article cause it will be your 101- car photo guide.
Essential Tips to Elevate Automotive Photography for Car Dealerships
Automotive photography can significantly impact how potential buyers perceive your inventory, influencing their buying decisions. Here are essential tips designed specifically for car dealerships looking to enhance their automotive photography:
Prepare Your Car
From a car buyer’s perspective, a car is such a journey partner. When someone thinks of buying a car, they picture more than a tool to ease their life; they imagine a journey with a partner! Prepare your car well, so it will be ready to capture its buyer’s attention. Clean it very well all over the Inside Out, obviously, fix what needs to be fixed, and remove anything that has nothing to do with the car. Make it just the car!
Use Professional & High-Quality Camera
Your online car inventory represents your car dealership business image. Your high-quality smartphone camera wouldn’t give you the legitimacy that you want your car dealership to reflect. With smartphone cameras, you are stuck with their options & features. However, with a professional camera, all features & options are within your control. Invest in a professional camera and shoot a wide range of professional & high-quality photos. You don’t need to buy the highest one; you need to pay attention to the lens; they are your key player.
Lighting
Choosing the right time is your key in taking the perfect lit car photo. Natural light is your best lighting option; however, it can be a bit tricky since you want to lighten your car evenly. You don’t need too much or too little light; you need it perfectly balanced. Thus, you either shoot in the early morning or late afternoon, so you can have the perfect sun effect without shadows or colour cast.
Show Your Car Features
You’re selling it, then show it. Shoot all the beauty of your car, and showcase any feature that gets it sold! No harm in showing off. You want to present every part to your prospect.
Use your camera, get as many photos as you can of every detail, and choose the best to display.
Set the Stage: Car Background
You sell nothing but your car, so focus only on your vehicle. Avoid any unnecessary elements that might jump into the scene. Pay attention to the busyness of the photo, and remove anything but your car.
Choose a clean, clutter-free environment for your photoshoot. Whether you prefer an indoor studio setup or an outdoor location, make sure the background is free from distractions that could divert attention away from the car.
Try our vehicle backdrops solution for free, and get your car photo in the way.
Same Spot
Brand your car photos not only with your business logo but also with your car photos inventory unicity. Try to take all your cars’ photos in the same spot, and notice how professional they would look, and that’s exactly what you want to reflect.
Establish a standardized format
Establish a standardized format for your photoshoots, including framing, lighting, and composition, to ensure a cohesive look across all your listings. This not only reinforces your brand identity but also makes it easier for customers to navigate your inventory and compare different vehicles.
Consider Shooting Angles
Cars have many angles that can do a lot; make sure to use them all while paying attention to the reflections.
Yes, you selected the perfect angels to make all your car visible in one shot; however, you still need to zoom in to shoot the details. Display all the features, show the interiors, and pay great attention to the tiniest details. Focus on what is necessary & eliminate any nons from the scene.
Online Car Dealership
You are in a competitive market, and your best trick is to check what is trendy so you can beat your competition. Taking references is very helpful, and who would be a better reference than the manufacturers themselves. Also, digital car adv tools are there to help you stand out!
Do your research before shooting and keep your brand unicity & identity overshadowing.
Go Human
Yes, it has to be only about the car, but inserting a human element is really important. Get a human interior shot of your auto to show how it would feel to be inside.Emphasize your vehicle’s spaciousness, showcasing ample legroom, headspace, and hip room, while infusing your descriptions with a personal touch.
You don’t need to be an expert photographer to create a professional & highly converting car inventory album. All you need is to invest a bit in time, a good camera, and wait for the return. Check your competitors, follow what is trendy, and make use of car ad tools. Shoot as many photos as you can, and update your car inventory once needed.
Test and Iterate
Finally, don’t be afraid to experiment and refine your approach over time. Pay attention to which photos perform best in terms of views, engagement, and ultimately, conversions, and use this feedback to inform future photoshoots. Keep an eye on industry trends and emerging best practices, and be willing to adapt your strategy accordingly to stay ahead of the competition.
By following the tips outlined in this guide, you can create visually stunning images that capture the attention of potential buyers. Remember, the goal is not just to sell cars, but to create an exceptional buying experience that leaves customers coming back for more.
Boost Sales with MotorCut: Transform Your Car Photos
In wrapping up, remember that the visual appeal of your inventory can make or break a potential sale. By implementing these photography tips, you’re not just capturing images; you’re crafting the first impression of your vehicles.MotorCut is here to ensure that every photograph you take transforms into a stunning showcase of your vehicles, ready to captivate potential buyers. With our car background editing app, you’re equipped to present your inventory in the best possible light, literally and figuratively. Let MotorCut be the final touch that propels your online listings into the spotlight, where quality meets perfection.
