Nothing could be more important for increasing your car sales more than your online inventory photos. Your car photos either turn your lead into a customer or get them bouncing from your website heading to your competitor. Thus, as a car dealer, you need to focus on your online car inventory, invest in it, and it will be rewarding. Make sure to bookmark this 3 minutes reading article cause it will be your 101- car photo guide.
Automotive Photography Tips & Tricks
Prepare Your Car
From a car buyer’s perspective, a car is such a journey partner. When someone thinks of buying a car, they picture more than a tool to ease their life; they imagine a journey with a partner! Prepare your car well, so it will be ready to capture its buyer’s attention. Clean it very well all over the Insideout, obviously, fix what needs to be fixed, and remove anything that has nothing to do with the car. Make it just the car!
Use Professional & High-Quality Camera
Your online car inventory represents your car dealership business image. Your high-quality smartphone camera wouldn’t give you the legitimacy that you want your car dealership to reflect. With smartphones cameras, you are stuck with their options & features. However, with a professional camera, all features & options are within your control. Invest in a professional camera and shoot a wide range of professional & high-quality photos. You don’t need to buy the highest one; you need to pay attention to the lens; they are your key player.
Choosing the right time is your key in taking the perfect lit car photo. Natural light is your best lighting option; however, it can be a bit tricky since you want to lighten your car evenly. You don’t need too much or too little light; you need it perfectly balanced. Thus, you either shoot in the early morning or late afternoon, so you can have the perfect sun effect without shadows or colour cast.
Show Your Car Features
You’re selling it, then show it. Shoot all the beauty of your car, and showcase any feature that gets it sold! No harm in showing off. You want to present every part to your prospect.
Use your camera, get as many photos as you can of every detail, and choose the best to display.
You sell nothing but your car, so focus only on your vehicle. Avoid any unnecessary elements that might jump into the scene. Pay attention to the busyness of the photo, and remove anything but your car.
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Brand your car photos not only with your business logo but also with your car photos inventory unicity. Try to take all your cars’ photos in the same spot, and notice how professional they would look, and that’s exactly what you want to reflect.
Consider Shooting Angles
Cars have many angles that can do a lot; make sure to use them all while paying attention to the reflections.
Yes, you selected the perfect angels to make all your car visible in one shot; however, you still need to zoom in to shoot the details. Display all the features, show the interiors, and pay great attention to the tiniest details. Focus on what is necessary & eliminate any nons from the scene.
Online Car Dealership
You are in a competitive market, and your best trick is to check what is trendy so you can beat your competition. Taking references is very helpful, and who would be a better reference than the manufacturers themselves. Also, digital car adv tools are there to help you stand out!
Do your research before shooting and keep your brand unicity & identity overshadowing.
Yes, it has to be only about the car, but inserting a human element is really important. Get a human interior shot of your auto to show how it would feel to be inside. Use your human element while still focusing on reflecting your car’s leg, head, & hips roomiest.
You don’t need to be an expert photographer to create a professional & highly converting car inventory album. All you need is to invest a bit in time, a good camera, and wait for the return. Check your competitors, follow what is trendy, and make use of car adv tools. Shoot as many photos as you can, and update your car inventory once needed.